Hi, I'm Joe. I'm a designer based in the NYC Tri-State with over 7 years experience. I've worked at Wieden+Kennedy, Sagmeister & Walsh, Milk, Annie Leibovitz Studio, and most recently, Nike. Currently, I'm freelancing and available for work.

In 2023, my work building the design system for the McDonald’s Famous Orders campaign, “The Saweetie Meal” contributed to earning Wieden+Kennedy NY an Iridium Effie, awarded to the most effective campaign in the world.

My work has contributed to hundreds of millions of dollars in incremental sales and over 3.5 billion impressions (and counting).

My professional practice focuses on developing large-scale design systems and overseeing creative production. In my personal practice I'm interested in tactile, ephemeral graphic design, documentation, and photography.

Past Work: Nike, McDonalds, Budweiser, Michelob Ultra, Uber, Apple, Ford, Kraft/Heinz, Cartier, Volvo, Parle Agro, Vogue, Vanity Fair, more.