This poster was created within a larger body of work in which I spent ten weeks making one poster every week, based on a topic given to me by a four-year-old. When asked for a topic, the child responded “I’m done” in regard to being done telling me what to make posters about. Considering this was only a little more than halfway through the ten week project, this was an unexpected and slightly abrupt end to an enjoyable project (or so I thought--the project continued through to completion). I decided to take this and make a poster advertising the 2012 phenomenon, recognized as “a range of eschatological beliefs that cataclysmic or otherwise transformative events would occur on or around 21 December 2012” (Wikipedia).
I designed it to be jarring from head on, but easily readable viewing it from the side some distance away, similar to an end. The forced perspective of an extreme angle of viewing compresses the otherwise stretched letterforms to make them interpretable to the eye as actual letters and not just a mess of lines. A common optical illusion, however I really enjoy it in this context especially with the checkerboard pattern creating even more contrast and vibration.